Uplifter was born out of Mezzo Labs, the UK’s largest independent web analytics agency.

Here at Mezzo Labs, we always dreamed of automating our difficult, time consuming, web analytics tasks – to deliver more value to our clients and to spend more time doing what we love.

Working closely with the Artificial Intelligence gurus at the University of Westminster, we built a suite of machine learning tools which automate campaign tracking, anomaly detection and insight creation.

We combined them into an online tool called Uplifter and now offer it to anyone who wants a greater return on investment from web analytics.