Key features
Our most popular features, our customers love
Perfect links
😍🔗
Landing page validation
checks URLs load fast, has analytics and doesn’t redirect
Text validation
stop spaces, bad characters or uppercase characters
Lockdown values
force users to select from dropdowns or date pickers
Custom parameters
add business units, products dates and goals to UTMs
Link shortener
creates beautiful, branded links which count clickthroughs
Bulk code uploads
via csv to save time importing codes from other platforms
Trustworthy data
🔐📊
Taxonomy workshop
makes robust UTMs/CIDs everyone can get behind
User permissions
Only admins can add new values and change the rules
Approval flow
Users request new dropdown values, for admins to approve
Custom dashboards
embedded from Google Data Studio, PowerBI and Tableau
Open API
to automate sharing data between platforms
Faster insight
⚡💡
Email alerts
when a campaign landing page stops working
Performance reports
shows what marketing is working and what isn’t
Anomaly detector
trends every dimension to spot problems and opportunities
Coming soon
Marketing calendar
shows all your past, present and future marketing activity
Coming soon
Cost data integrations
gives you a complete view of marketing spend
🥇 First class support 🥇
We hold your hand through onboarding, training and beyond. We listen and adapt to your needs.
It’s free to start
Give us a try (no credit card required) or book a tailored demo
Latest features
All our features in detail, sorted from newest to oldest
Link shortener
Increase clickthrough’s with memorable, branded short links.
Report and compare clickthrough’s on all marketing activity.
Release v1.8.36 on 12th December 2021
Easy onboarding
Get every user trained up in no time.
Each user has a simple, tailored step by step guide.
Release v1.8.28 on 3rd December 2021
Performance reports
Easily discover what campaigns are working and what isn’t.
Compare metrics, filtered on your custom UTM parameters.
Release v1.8.5 on 22nd October 2021
Approval flow
Add accurate dropdown options, without the hassle.
Users request new dropdown values, for admins to one-click approve.
Release v1.7.102 on 17 August 2021
Clone and edit links
Create links with different values quickly.
Clone existing link(s) and edit any parameter(s) or landing page(s).
Release v1.7.83 on 9 June 2021
Single Sign On (SSO)
Save time and reduce the number of passwords you need to remember.
Login with Microsoft or Google.
Release v1.7.83 on 9 June 2021
Embed custom dashboards
Get your dashboards in front of the whole team.
Embed any dashboard from Google Data Studio, PowerBI and Tableau.
Release v1.7.73 on 18 May 2021
Landing page validation
We check your landing page exists, loads fast, has analytics and doesn’t redirect.
Never waste ad spend on a dodgy landing page again.
Release v1.7.73 on 18 May 2021
Open API
Retrieve the data you need, in the format you want.
Automate your reports and processes with our API.
Release v1.7.68 on 10 May 2021
Share links via email
The share button sends a note, csv attachment and guide.
Sharing links has never been so quick and easy.
Release v1.7.68 on 29 Apr 2021
Input dates
Date picker inputs let you know when campaigns start and end.
Our choice of parameter inputs makes your data more accurate.
Release v1.7.60 on 16 Apr 2021
Reduce dropdown errors
Make dropdown selections filter out invalid parameter combinations.
Admins can link parameters together to reduce errors and make campaign codes faster.
Release v1.7.54 on 16 Apr 2021
Compare performance
View metrics next to each campaign link, see what’s working and what’s not.
Our integrations makes it even easier to access your Google or Adobe analytics data.
Release v1.7.52 on 14 Mar 2021
Create multiple codes
Create 100’s of codes for large campaigns in seconds.
Our new multi journey allows you to paste lists and create combinations before selecting the codes you want.
Release v1.7.36 on 2 Feb 2021
Bulk code uploads
Make Uplifter your single point of truth for all campaign tracking.
Upload and append historical campaign codes from other platforms via csv.
Release v1.7.38 on 12 Feb 2021
User permissions
Protect your campaign taxonomy and data from mavericks.
Only admin can add new dropdown values and change the rules.
Release v1.7.29 on 19 Jan 2021
Landing page control
Create campaign codes before you know the page URL.
You can now make landing pages optional.
Release v1.7.30 on 19 Jan 2021
Validation options
Create accurate, clear, readable data.
Set rules to stop users typing spaces, bad characters or using uppercase.
Release v1.7.29 on 19 Jan 2021
Meta data fields
Add notes and vanity URLS to campaign codes for future reference.
Setup meta data fields after your campaign parameters to share important information.
Release v1.7.28 on 14 Jan 2021
Email alerts
Find and fix problems faster.
Get emails explaining unusual performance, causes and next actions by enabling email alerts on any metric.
Release v1.7.21 on 18 Dec 2020
Spot hidden anomalies
Find anomalies not visible by the naked eye.
Our AI anomaly detection trends every dimension variable to spot problems and opportunities – even when your KPI’s look flat.
Release v1.7.14 on 9 Dec 2020
Spot anomalies on unpredictable metrics
Find insights from highly volatile, low volume metrics using Standard Deviation anomaly detection.
Release v1.7.13 on 5 Dec 2020
Anomaly snapshots
Quickly find causes behind anomalies.
Hover over any unexplained anomaly to see the top 3 changing dimensions. Or explained anomaly to see insights and actions.
Release v1.7.12 on 4 Dec 2020
