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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Studies - Automating Adobe Analytics CIDs - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://uplifter.ai/case-studies/harmonising-taxonomies</loc>
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      <image:title>Case Studies - Harmonising across geographies - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://uplifter.ai/article/hubspot-email-utm-tracking</loc>
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      <image:title>Blog - How UTM tracking works for HubSpot marketing emails - Make it stand out</image:title>
      <image:caption>HubSpot Marketing Email tracking settings showing the three source tracking options for email links.</image:caption>
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      <image:title>Blog - How UTM tracking works for HubSpot marketing emails - Make it stand out</image:title>
      <image:caption>HubSpot campaign settings showing where to manage auto-generated UTM identifiers.</image:caption>
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      <image:title>Blog - How UTM tracking works for HubSpot marketing emails - Make it stand out</image:title>
      <image:caption>HubSpot campaign settings showing a custom Campaign UTM value being saved.</image:caption>
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      <image:title>Blog - How UTM tracking works for HubSpot marketing emails - Make it stand out</image:title>
      <image:caption>HubSpot marketing email report showing where to open performance data and detailed send information.</image:caption>
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    <loc>https://uplifter.ai/article/hubspot-first-latest-touch-utm-attribution</loc>
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    <lastmod>2026-07-28</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/2b329b49-dda1-4ed6-aa4c-6e6565263b81/How+HubSpot%E2%80%99s+native+source+properties+differ+from+custom+UTM+fields.png</image:loc>
      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>How HubSpot’s native source properties differ from custom UTM fields</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/756e5956-5b79-473f-b782-0bcdb22ddca7/HubSpot+property+setup+for+UTM+Source+Original+with+utm_source_original+as+a+single-line+text+field.png</image:loc>
      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>Creating a HubSpot contact property to store the original UTM source value.</image:caption>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>HubSpot Workflows screen showing how to create a workflow from scratch.</image:caption>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>Selecting Property value changed as the HubSpot workflow trigger for UTM source capture.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/e733b752-733e-490b-96d2-954b2655be9f/Selecting+the+one+property+value+changed+trigger+in+HubSpot+workflow+settings.png</image:loc>
      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>Configuring a HubSpot workflow to start when a single property value changes.</image:caption>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>HubSpot workflow trigger setup showing Contact selected as the object.</image:caption>
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    <image:image>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>Configuring a HubSpot workflow trigger based on the UTM Source contact property.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/d3f34eac-b77d-4e3a-a89c-5c0a37318a92/HubSpot+workflow+trigger+configured+for+contacts+when+the+UTM+Source+value+is+known..png</image:loc>
      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>HubSpot workflow trigger summary showing enrolment when UTM Source is known.</image:caption>
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    <image:image>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>HubSpot workflow settings showing re-enrolment turned off before saving the trigger.</image:caption>
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    <image:image>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>HubSpot workflow action list showing Edit record selected under CRM.</image:caption>
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    <image:image>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>Configuring a HubSpot workflow action to replace UTM Source Original with UTM Source.</image:caption>
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    <image:image>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>HubSpot workflow review screen for turning on the original UTM archive automation.</image:caption>
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    <image:image>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>Contact enrolment history for the HubSpot workflow used to preserve original UTM values.</image:caption>
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    <image:image>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>HubSpot contact properties confirming that the workflow copied the first captured UTM values into the original fields.</image:caption>
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    <image:image>
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      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>Latest and original UTM values are different</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/89d57283-8316-437b-b3bb-77fba1141e21/HubSpot+property+history+showing+UTM+Source+changing+from+Google+to+LinkedIn+while+UTM+Source+Original+remains+Google.png</image:loc>
      <image:title>Blog - How to get Hubspot first &amp;amp; latest touch UTM attribution - Make it stand out</image:title>
      <image:caption>Property history for UTM Source and UTM Source Original.</image:caption>
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    <loc>https://uplifter.ai/article/view-utm-data-in-hubspot-reports</loc>
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    <lastmod>2026-07-27</lastmod>
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      <image:title>Blog - How to view UTM data in Hubspot reports - Make it stand out</image:title>
      <image:caption>HubSpot report builder showing a contact report filtered by known UTM Source values.</image:caption>
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      <image:title>Blog - How to view UTM data in Hubspot reports - Make it stand out</image:title>
      <image:caption>HubSpot contacts report grouped by UTM Source with UTM Campaign used as a breakdown.</image:caption>
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      <image:title>Blog - How to view UTM data in Hubspot reports - Make it stand out</image:title>
      <image:caption>HubSpot UTM Parameters report inside Web traffic analysis for session-level campaign reporting.</image:caption>
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  <url>
    <loc>https://uplifter.ai/article/hubspot-utm-parameters</loc>
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    <lastmod>2026-07-27</lastmod>
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      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>How UTM parameters get stored from tagged URLs to contact records</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/24230c61-ad06-4df9-b681-c83215d33fc0/How+forms+pass+URL+parameters+into++HubSpot+contact+properties.png</image:loc>
      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>How website forms pass URL parameters into HubSpot contact properties</image:caption>
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    <image:image>
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      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>HubSpot Properties page showing where to create new contact properties for UTM tracking.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/c4aacdc0-7ef7-444b-890c-08f890f999f3/HubSpot+create+property+panel+showing+UTM+Source+with+the+internal+name+utm_source+and+single-line+text+field+type..png</image:loc>
      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>HubSpot property setup screen showing the label, internal name and field type for a UTM contact property.</image:caption>
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    <image:image>
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      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>Navigating to HubSpot Tracking URLs from the settings menu to create UTM tracking links.</image:caption>
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    <image:image>
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      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>HubSpot Tracking URL Builder screen showing where to start creating a new tracking URL.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/453ec581-5e6e-4e5a-b0a3-3461cc7ab766/HubSpot+Create+tracking+URL+panel+showing+the+destination+URL%2C+UTM+campaign%2C+source+and+UTM+source+fields..png</image:loc>
      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>HubSpot tracking URL form showing the required fields used to create a UTM-tagged campaign link.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/73c99d7a-1af6-4178-99b0-f4537e2bed50/HubSpot+Tracking+URL+Builder+showing+the+Actions+menu+for+copying+the+full+tracking+URL+or+short+URL..png</image:loc>
      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>Copying a HubSpot tracking URL from the Actions menu after creating a campaign link.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/84640f17-bbf4-4ffa-9846-23a3fe6601eb/HubSpot+form+editor+showing+the+Properties+tab+and+UTM+contact+properties+available+to+add+to+a+form..png</image:loc>
      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>HubSpot form editor search results showing UTM properties ready to add as form fields.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/4b838209-d894-4b0f-a1eb-e9afa9bd85c7/HubSpot+form+editor+showing+UTM+fields+added+to+a+form+and+the+Hidden+field+option+turned+on..png</image:loc>
      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>HubSpot form setup showing UTM properties added to the form and configured as hidden fields.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - How to create and track UTM parameters in HubSpot - Make it stand out</image:title>
      <image:caption>HubSpot contact properties panel showing captured UTM values from a test campaign link.</image:caption>
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  <url>
    <loc>https://uplifter.ai/article/data-discrepancies-marketing</loc>
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    <lastmod>2026-07-06</lastmod>
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    <lastmod>2026-07-17</lastmod>
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      <image:title>Blog - The best UTM spreadsheet templates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/62963077815f1970ef7b81b2/b5b750a8-da17-4962-9282-4626dcc3dfef/Uplifter+UTM+spreadsheet+template.png</image:loc>
      <image:title>Blog - The best UTM spreadsheet templates - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - The best UTM spreadsheet templates - Make it stand out</image:title>
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