Frequently Asked Questions

  • Yes! Any admin can add custom query sting parameters (UTMs/CIDs and more).

    You can choose if the input field:

    A dropdown (controlled by admins),

    A free text box (with data validation controlled by admin)

    A date picker (format controlled by admin).

  • Yes - many companies put multiple parameters, like business unit or country into an existing UTM like campaign. For example you may want to have utm_campaign=business_unit-country-campaign_name

    We let you choose the special character you use to separate each parameter and our reports will let you filter on each unique parameter.

    We can also help you setup new custom parameters if you rather have them separate in your analytics platforms.

  • Yes - we call them dynamic parameters. You can setup rules so additional dropdown, free text or date parameters appear when other values are selected.

  • Yes - we call these parent-child relationships and you can enable them on any parameter, so only relevant dropdowns are show. This saves time and makes it harder for marketers to make mistakes.

  • Yes - you can have multiple UTM builders by creating multiple workspaces.

    Large companies often use multiple workspaces to have unique taxonomies for different brands or channels.

    Agencies use multiple workspaces to have separate UTM builders for each client, only giving their clients access to their own data.

  • Yes! Each Uplifter workspace can connect to a single Google Analytics account > profile > view (Universal Analytics or GA4).

    The OAuth2 connection can be setup by anyone who has Admin access to your Google Analytics View.

    Once connected you can see all your Google Analytics metric data in Uplifter.

    If you need to connect to multiple Google Analytics accounts, you can use multiple workspaces.

  • Yes! Each Uplifter workspace can connect to a single Adobe Analytics report suite.

    The OAuth2 connection can be setup by anyone who has Admin access to your Adobe Analytics report suite.

    Once connected you can see all your Adobe Analytics metric data in Uplifter.

    If you are using Saint Classifications to upload campaign ID’s to Adobe, Uplifter automatically creates and uploads these files to Adobe Analytics via FTP. Saving you loads of time.

    If you need to connect to multiple Adobe Analytics report suites, you can use multiple Uplifter workspaces.

  • Yes! - We can integrate with Salesforce Pardot to automate applying consistent UTMs to your emails.

  • Yes - we connect with all Single Sign On providers to improve the login experience and security. No more remembering passwords!

  • Uplifter detects your page anchor and moves it to the right place (after your UTMs) to make sure both your UTM tracking and auto-scrolling works.

  • If you paste a landing page URL with a space at the start or end, we automatically remove it.

    If you forget to put https:// we add it.

    If you paste a link with UTMs already in it, we warn you.

    If your landing page isn’t live, goes to a redirect, loads slow or doesn’t have analytics - we warn you.

    All these little details give you perfect tracking!