Improving campaign data quality, globally
A global investment company greatly improved the quality of their campaign data by getting all their marketers around the world to use Uplifter as their universal UTM tracking platform.
Automating Adobe Analytics CIDs
A major global commercial bank used Uplifter to manage its Adobe Analytics CID tracking codes across their teams.
Harmonising taxonomies across geographies
A marketing consultancy, struggling to benchmark its clients’ marketing performance, used Uplifter to get every campaign onto the same standard UTM taxonomy.