What’s new
All features, sorted from newest to oldest
Truncate parameters
Make short codes from long parameter inputs.
Truncate any copied parameter in Track > Edit parameters.
Learn more (coming soon)
Release v2.3.1 on 25th Nov 24
Unique ID parameters
Give your links custom unique ID’s for data stitching.
Add a unique parameter to your links in Track > Edit parameters.
Learn more (coming soon)
Release v2.3.1 on 25th Nov 24
Download PDF reports
Share reports in Adobe PDF files.
In any report, click on Actions > Download PDF
Learn more (coming soon)
Release v2.2.6 on 7th Oct 24
Add creatives to reports
View ad creatives in reports with performance.
Upload ad creatives in Track > Create links.
Learn more (coming soon)
Release v2.2.3 on 1st Oct 24
View marketing journeys
See what sources go what pages and conversions.
Click on Report > Marketing Journeys and filter.
Learn more (coming soon)
Release v1.25.00 on 20th May 2024
Bulk import dropdowns
Add 100’s of dropdowns from Excel in seconds.
Click on ‘Bulk import’ from Track > Edit dropdowns page.
Release v1.24.53 on 17th May 2024
View link history
Audit any changes users made to links.
Click on ‘Edited’ from Track > View links page.
Release v1.24.08 on 22nd Jan 2024
One-click reports
Trend the performance for any link or campaign.
One-click reports from Track > View links page.
Release v1.24.02 on 16th Jan 2024
Smart links
Report when landing pages change and are parameters added.
Stitch together MarTech data using our unique up_id.
Release v1.24.00 on 12th Jan 2024
Explore integrations
Integrate apps for better data, workflows and insights.
Connect, request and give feedback on our connect page.
Release v1.22.00 on 12th Oct 2023
Lock your parameters
Stop other users tampering with your data taxonomy.
Lock your parameters and rules to create perfect links.
Release v1.20.14 on 18th Sep 2023
Okta integration
Increase security and remember less passwords.
Use Single Sign On with Okta to login.
Release v1.18.18 on 19th May 2023
Create multiple workspaces
Create different accounts for clients, brands or websites.
Have bespoke link taxonomies, integrations and reports.
Release v1.18.04 on 26th April 2023
Signpost your admins
Tell users who to contact for new users or support.
Pick an internal support email on the welcome page.
Release v1.18.02 on 25th April 2023
Dynamic parameters
Show a parameter (like) utm_term only when parameter is medium=ppc
Get users to fill in all the UTM data you need.
Release v1.16.03 on 29th March 2023
Salesforce Pardot integration
Understand what Salesforce emails drive marketing performance.
Automatically tag all your Salesforce Pardot emails with UTMs.
Release v1.16.00 on 15th March 2023
Find and replace email links
Track all your email links, fast.
Copy your email HTML, select UTMs, click find and replace.
Release v1.12.08 on 15th December 2022
Monday.com integration
Approve new dropdown parameter requests in monday.com
Integrate Uplifter into your Monday.com workspaces and boards.
Release v1.10.7 on 24th June 2022
Custom short link domains
Give customers the confidence to click on your links.
Integrate your branded domain into Uplifter.
Release v1.9.95 on 9th June 2022
Page anchor checker
Create links with page anchors ‘#’ to auto scroll to content.
We auto move anchors to the end of links, to avoid data loss.
Release v1.9.39 on 3rd March 2022
URL length checker
Never loose data because your link was too long.
We check links and parameter lengths, to stop loss of data.
Release v1.9.25 on 14th February 2022
Save custom reports
Save custom reports focusing on what’s important to you.
Choose the name, filters, metrics, dimensions and who has access.
Release v1.9.18 on 4th February 2022
QR codes
Give customers instant access to your website, using their phone.
Create custom, branded QR codes for any campaign link.
Release v1.9.18 on 4th February 2022
Link shortener
Increase clickthrough’s with memorable, branded short links.
Report and compare clickthrough’s on all marketing activity.
Release v1.8.36 on 12th December 2021
Easy onboarding
Get every user trained up in no time.
Each user has a simple, tailored step by step guide.
Release v1.8.28 on 3rd December 2021
Performance reports
Easily discover what campaigns are working and what isn’t.
Compare metrics, filtered on your custom UTM parameters.
Release v1.8.5 on 22nd October 2021
Approval flow
Add accurate dropdown options, without the hassle.
Users request new dropdown values, for admins to one-click
approve.
Release v1.7.102 on 17 August 2021
Clone and edit links
Create links with different values quickly.
Clone existing link(s) and edit any parameter(s) or landing page(s).
Release v1.7.83 on 9 June 2021
Single Sign On (SSO)
Save time and reduce the number of passwords you need to
remember.
Login with Microsoft or Google.
Release v1.7.83 on 9 June 2021
Embed custom dashboards
Get your dashboards in front of the whole team.
Embed any dashboard from Google Data Studio, PowerBI and
Tableau.
Release v1.7.73 on 18 May 2021
Landing page validation
We check your landing page exists, loads fast, has analytics and
doesn’t redirect.
Never waste ad spend on a dodgy landing page again.
Release v1.7.73 on 18 May 2021
Open API
Retrieve the data you need, in the format you want.
Automate your reports and processes with our API.
Release v1.7.68 on 10 May 2021
Share links via email
The share button sends a note, csv attachment and guide.
Sharing links has never been so quick and easy.
Release v1.7.68 on 29 Apr 2021
Input dates
Date picker inputs let you know when campaigns start and end.
Our choice of parameter inputs makes your data more accurate.
Release v1.7.60 on 16 Apr 2021
Reduce dropdown errors
Make dropdown selections filter out invalid parameter
combinations. Admins can link parameters together to reduce
errors and make codes faster.
Release v1.7.54 on 16 Apr 2021
Compare performance
View metrics next to each campaign link, see what’s working and
what’s not. Our integrations makes it even easier to access your
Google or Adobe analytics data.
Release v1.7.52 on 14 Mar 2021
Create multiple codes
Create 100’s of codes for large campaigns in seconds.
Our multi journey allows you to paste lists and create combinations
before selecting the links.
Release v1.7.36 on 2 Feb 2021
Bulk code uploads
Make Uplifter your single point of truth for all campaign tracking.
Upload and append historical campaign codes from other
platforms via csv.
Release v1.7.38 on 12 Feb 2021
Landing page control
Create campaign codes before you know the page URL.
You can now make landing pages optional.
Release v1.7.30 on 19 Jan 2021
Validation options
Create accurate, clear, readable data.
Set rules to stop users typing spaces, bad characters or using uppercase.
Release v1.7.29 on 19 Jan 2021
Meta data fields
Add notes and vanity URLS to campaign codes for future reference.
Setup meta data fields after your campaign parameters to share
important information.
Release v1.7.28 on 14 Jan 2021
Email alerts
Find and fix problems faster.
Get emails explaining unusual performance, causes and next
actions on any metric.
Release v1.7.21 on 18 Dec 2020
Spot hidden anomalies
Find anomalies not visible by the naked eye.
Our AI anomaly detection trends every dimension to spot
problems and opportunities.
Release v1.7.14 on 9 Dec 2020
Spot anomalies on unpredictable metrics
Find insights from volatile, low volume metrics using
Standard Deviation anomaly detection.
Release v1.7.13 on 5 Dec 2020
Anomaly snapshots
Quickly find causes behind anomalies.
Hover over any unexplained anomaly to see the top 3 changing
dimensions.
Or explained anomaly to see insights and actions.
Release v1.7.12 on 4 Dec 2020
