A smarter way to track
Track campaigns
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Input dates
Date picker inputs let you know when campaigns start and end.
Our choice of parameter inputs makes your data more accurate.
Release v1.7.x on 16 Apr 2021
Reduce dropdown errors
Make dropdown selections filter out invalid parameter combinations.
Admins can link parameters together to reduce errors and make campaign codes faster.
Release v1.7.x on 16 Apr 2021
Compare performance
View metrics next to each campaign link, see what’s working and what’s not.
Our integrations makes it even easier to access your Google or Adobe analytics data.
Release v1.7.x on 14 Mar 2021
Create multiple codes
Create 100’s of codes for large campaigns in seconds.
Our new multi journey allows you to paste lists and create combinations before selecting the codes you want.
Release v1.7.36 on 2 Feb 2021
Bulk code uploads
Make Uplifter your single point of truth for all campaign tracking.
Upload and append historical campaign codes from other platforms via csv.
Release v1.7.38 on 12 Feb 2021
User permissions
Protect your campaign taxonomy and data from mavericks.
Only admin can add new dropdown values and change the rules.
Release v1.7.29 on 19 Jan 2021
Landing page control
Create campaign codes before you know the page URL.
You can now make landing pages optional.
Release v1.7.30 on 19 Jan 2021
Validation options
Create accurate, clear, readable data.
Set rules to stop users typing spaces, bad characters or using uppercase.
Release v1.7.29 on 19 Jan 2021
Meta data fields
Add notes and vanity URLS to campaign codes for future reference.
Setup meta data fields after your campaign parameters to share important information.
Release v1.7.28 on 14 Jan 2021
Email alerts
Find and fix problems faster.
Get emails explaining unusual performance, causes and next actions by enabling email alerts on any metric.
Release v1.7.21 on 18 Dec 2020
Spot hidden anomalies
Find anomalies not visible by the naked eye.
Our AI anomaly detection trends every dimension variable to spot problems and opportunities – even when your KPI’s look flat.
Release v1.7.14 on 9 Dec 2020
Spot anomalies on unpredictable metrics
Find insights from highly volatile, low volume metrics using Standard Deviation anomaly detection.
Release v1.7.13 on 5 Dec 2020
Anomaly snapshots
Quickly find causes behind anomalies.
Hover over any unexplained anomaly to see the top 3 changing dimensions. Or explained anomaly to see insights and actions.
Release v1.7.12 on 4 Dec 2020
Uplifter was born out of Mezzo Labs, the UK’s largest independent web analytics agency.
Here at Mezzo Labs, we always dreamed of automating our difficult, time consuming, web analytics tasks – to deliver more value to our clients and to spend more time doing what we love.
Working closely with the Artificial Intelligence gurus at the University of Westminster, we built a suite of machine learning tools which automate campaign tracking, anomaly detection and insight creation.
We combined them into an online tool called Uplifter and now offer it to anyone who wants a greater return on investment from web analytics.
