The easiest way to make and manage

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Save time

Quickly create thousands of tracking codes.
No hassle.
No mistakes.


  • Create campaign codes in a few clicks
  • Empower your team to self-serve
  • Auto-share codes with marketing platforms

Take control

Control who creates links and how they are created.


  • Set rules on each user, each parameter
  • Validate each link automatically
  • Govern usage with simple reports

Stop waste

Quickly optimise all marketing.


  • Identify poorly performing channels
  • Share granular insights
  • Assign corrective actions and track results

Uplift your marketing

Old way

Use spreadsheets

  • Use a large bulky spreadsheet
    • No version control
    • No taxonomy check
  • Trust your media agency to create codes
    • Low-priority task passed to the intern
    • High risk of human error
  • Compare apples and oranges
    • Report on vanity metrics
    • Optimise media spend in silos

New way


  • Empower the team, ditch the spreadsheet
    • Create consistent campaign codes 
    • Reduce effort, increase speed and efficiency
  • Get media agency to use Uplifter
    • Track everything with consistant parameters
    • Data validation reduces human error
  • Compare performance
    • Use consistent onsite engagement metrics
    • Optimise across channels and ad platforms

Integrates with Google Analytics, Adobe Analytics and more…

It’s free to start




  • Up to 50 campaign codes
  • 1 user
  • Google Analytics
  • Adobe Analytics
  • Bulk uploads
  • Free email support


£50 per user, mo


  • Up to 250 campaign codes
  • Up to 3 users
  • Adobe Analytics
  • Free online training


Contact us


  • Unlimited campaign codes
  • Unlimited users
  • Bespoke onboarding
  • Custom integrations
  • Custom training
  • Open API
  • Embed custom reports
  • Link shortener

Compare plans

Contact us
  Max users
Max users 1
  Max campaign codes
Max campaign codes 50
Support email account manager
Billing n/a bank transfer
  Free trial
Free trial
  Google Analytics
Google Analytics
  Adobe Analytics
Adobe Analytics
  Bulk uploads
Bulk uploads
  Bespoke onboarding
Bespoke onboarding  
  Embed custom reports
Embed custom reports  
  Open API
Open API  
  Link shortner
Link shortener

Really love the way you built Uplifter and how easy it is to use. Keep it up!

Wilhelm Bacher

Head of Customer Success, Demodesk

Uplifter was born out of Mezzo Labs, the UK’s largest independent web analytics agency.

Here at Mezzo Labs, we always dreamed of automating our difficult, time consuming, web analytics tasks – to deliver more value to our clients and to spend more time doing what we love.

Working closely with the Artificial Intelligence gurus at the University of Westminster, we built a suite of machine learning tools which automate campaign tracking, anomaly detection and insight creation.

We combined them into an online tool called Uplifter and now offer it to anyone who wants a greater return on investment from web analytics.

Ask us anything

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