Get some action!

uplifter turns Google Analytics data into action

It’s free!

Spot anomalies, find root causes and next actions

Get alerted to anomalies, their possible causes and how to overcome them. Reports show the contributing dimensions that have increased or decreased when an anomaly took place. The machine learning tool then suggests possible next actions you can take to optimise your website.

KEY EXPLANATION FEATURES: 

  • Email alerts with anomalies & root causes
  • AI matched, expert-written, next actions
  • Easy step-by-step solutions to follow

Improve the value of your data

One click and uplifter runs your Google Analytics data through 37 tests to give it a quality score, identifying areas where improvement is necessary. Each failed test is explained in detail, with solutions designed to make your data more accurate and insightful.

KEY AUDIT FEATURES: 

  • Connects directly to Google Analytics API
  • Takes less than a minute
  • Easy step-by-step solutions to follow

Track campaigns like a pro

Create, manage and audit all your campaign codes in one place. Administrators can audit company-wide campaign codes, making sure that users and external agencies are implementing them correctly.

KEY TRACKING FEATURES:

  • Fully customisable to your code structure
  • Data validation rules reduce mistakes
  • Audit view shows you codes in use

Instant, actionable reporting

Create, share and download campaign reports measuring both traffic and engagement, in just a few clicks. Our unique calendar visualisation shows all your websites events, campaigns and anomalies, with key metrics overlaid.

KEY REPORTING FEATURES:

  • One-click optimised campaign reports
  • Collaborative event calendar to share your story
  • Custom formatting to match your branding

Key benefits

Saves you time and money

Connects directly to Google Analytics API 

No additional coding required

uplifterbeta
uplifterbeta
+ support
uplifterbeta
+ consultancy
FREE
£49pm
POA
Unlimited users
Unlimited users
  Instant data auditing
Instant data auditing
  Campaign tracking & reports
Campaign tracking & reports
  Anomaly detector
Anomaly detector
  Contribution analysis
Contribution analysis
  Recommended actions
Recommended actions
  Support
Support FAQ email account manager
  Implementations & integrations
Implementations & integrations
  Insights & reporting
Insights & reporting
  Conversion rate optimisation
Conversion rate optimisation
  Data & AI strategy
Data & AI strategy

Uplifter was born out of Mezzo Labs, the UK’s largest independent web analytics agency.

Here at Mezzo Labs, we always dreamed of automating our difficult, time consuming, web analytics tasks – to deliver more value to our clients and to spend more time in the local pub.

Working closely with the Artificial Intelligence gurus at the University of Westminster, we built a suite of machine learning tools which automate anomaly detection, insight and reporting.

We decided to combine them into an online tool called uplifter and offer to anyone who wants a greater return on investment from web analytics.

We’re building a community around the tool, which allows anyone to add website recommendations. Plus, the technology will match the most relevant suggestions to your website – saving you heaps of time and hard work.

Unfortunately, we haven’t yet spent any more time in the pub! 😉

Ask us anything

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