A smarter way to create

Try for free – no credit card required.

Perfect links, every time

Create error-free tracking links, quickly and simply.

Enable your team to self-serve with confidence.

No hassle. No mistakes. No bulky spreadsheets.


  • The parameters you want to track
  • The input method for each parameter
  • The data validation rules for free text

Download our simple guide to mastering campaign links

Get guide

I just had to tell you how much easier it was to use Uplifter to build UTMs, i’ve just built out 9 UTMs super quickly, thank you for getting us this!


Senior Marketing and ABM Specialist

Waste-free campaigns

View all your campaign links and metrics in one place.

Get daily alerts on campaign landing page problems.


  • Live
  • Load quickly
  • Have valid analytics
  • Do not redirect

Really love the way you built Uplifter and how easy it is to use. Keep it up!

Wilhelm Bacher

Head of Customer Success, Demodesk

Easy attribution

Easily compare all your drive-to-web activity.

Decide what to boost, what to ditch.


  • Google or Adobe analytics integrations
  • Slice your data by your custom parameters
  • Our reports identify poorly performing links
  • Our AI spots anomalies and insights

Trusted by

The onboarding process was easy… and fun! Users from all around the world, including non-native English speakers, easily understood the training.


Global Digital Marketing - Paid Media

It’s free to start


£20 per month (annual contract)


  • 1 user
  • 1 domain
  • Create campaign links
  • Create shortened links
  • Compare performance
  • Free email support


£200 per month (annual contract)


  • 5 users
  • 3 domains
  • User permissions
  • Google Analytics audit
  • Landing page monitoring
  • Onboarding support
  • Free online training


Contact us


  • Unlimited users
  • Unlimited domains
  • Branded shortened links
  • Custom integrations
  • Open API
  • Single Sign On
  • Anomaly detection
  • Onboarding workshop
  • Custom training
  • Bi-annual review

Compare plans

£20 per month
£200 per month
Contact us
Max users
Max users 1 5
Max domains
Max domains 1 3
UTM builder
UTM builder
Link shortener
Link shortener Custom
Performance reports
Performance reports Basic Advanced Custom
Integrations Google Analytics Google or Adobe Custom
User permissions
User permissions
Landing page monitoring
Landing page monitoring
Google Analytics audit
Google Analytics audit
Open API
Open API
Single Sign On
Single Sign On
Anomaly detection
Anomaly detection
Onboarding Self-serve Supported Workshop
Custom training
Custom training £1k
KPI workshop
KPI workshop £3k
Bi-annual review
Bi-annual review £4k
T is for Track eBook

Download our simple guide to mastering campaign links

Clone and edit links

Create links with different values quickly.

Clone existing link(s) and edit any parameter(s) or landing page(s).

Learn more

Release v1.7.83 on 9 June 2021

Single Sign On (SSO)

Save time and reduce the number of passwords you need to remember.

Login with Microsoft or Google.

Learn more

Release v1.7.83 on 9 June 2021

Landing page validation

We check your landing page exists, loads fast, has analytics and doesn’t redirect.

Never waste ad spend on a dodgy landing page again.

Learn more

Release v1.7.73 on 18 May 2021

Open API

Retrieve the data you need, in the format you want.

Automate your reports and processes with our API.

Learn more

Release v1.7.68 on 10 May 2021

Share links via email

The share button sends a note, csv attachment and guide.

Sharing links has never been so quick and easy.

Learn more

Release v1.7.68 on 29 Apr 2021

Input dates

Date picker inputs let you know when campaigns start and end.

Our choice of parameter inputs makes your data more accurate.

Learn more

Release v1.7.60 on 16 Apr 2021

Reduce dropdown errors

Make dropdown selections filter out invalid parameter combinations.

Admins can link parameters together to reduce errors and make campaign codes faster.

Learn more

Release v1.7.54 on 16 Apr 2021

Compare performance

View metrics next to each campaign link, see what’s working and what’s not.

Our integrations makes it even easier to access your Google or Adobe analytics data.

Learn more

Release v1.7.52 on 14 Mar 2021

Create multiple codes

Create 100’s of codes for large campaigns in seconds.

Our new multi journey allows you to paste lists and create combinations before selecting the codes you want.

Learn more

Release v1.7.36 on 2 Feb 2021

Bulk code uploads

Make Uplifter your single point of truth for all campaign tracking.

Upload and append historical campaign codes from other platforms via csv.

Learn more

Release v1.7.38 on 12 Feb 2021

User permissions

Protect your campaign taxonomy and data from mavericks.

Only admin can add new dropdown values and change the rules.

Learn more

Release v1.7.29 on 19 Jan 2021

Landing page control

Create campaign codes before you know the page URL.

You can now make landing pages optional.

Learn more

Release v1.7.30 on 19 Jan 2021

Validation options

Create accurate, clear, readable data.

Set rules to stop users typing spaces, bad characters or using uppercase.

Learn more

Release v1.7.29 on 19 Jan 2021

Meta data fields

Add notes and vanity URLS to campaign codes for future reference.

Setup meta data fields after your campaign parameters to share important information.

Learn more

Release v1.7.28 on 14 Jan 2021

Email alerts

Find and fix problems faster.

Get emails explaining unusual performance, causes and next actions by enabling email alerts on any metric.

Release v1.7.21 on 18 Dec 2020

Spot hidden anomalies

Find anomalies not visible by the naked eye.

Our AI anomaly detection trends every dimension variable to spot problems and opportunities – even when your KPI’s look flat.

Release v1.7.14 on 9 Dec 2020

Spot anomalies on unpredictable metrics

Find insights from highly volatile, low volume metrics using Standard Deviation anomaly detection.

Release v1.7.13 on 5 Dec 2020

Anomaly snapshots

Quickly find causes behind anomalies.

Hover over any unexplained anomaly to see the top 3 changing dimensions. Or explained anomaly to see insights and actions.

Release v1.7.12 on 4 Dec 2020

Uplifter was born out of Mezzo Labs, the UK’s largest independent web analytics agency.

Here at Mezzo Labs, we always dreamed of automating our difficult, time consuming, web analytics tasks – to deliver more value to our clients and to spend more time doing what we love.

Working closely with the Artificial Intelligence gurus at the University of Westminster, we built a suite of machine learning tools which automate campaign tracking, anomaly detection and insight creation.

We combined them into an online tool called Uplifter and now offer it to anyone who wants a greater return on investment from web analytics.

Ask us anything

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