A smarter way to create

Perfect links, every single time

Create error-free tracking links, quickly and simply.

Customise parameters, options and data validation rules.

Made for Google Analytics UTMs and Adobe Analytics CIDs.

Waste-free campaigns

Monitor links and landing pages for load-times, 404s and redirects.

Get near real-time alerts on problems.

Easy attribution

Easily compare all your drive-to-web activity.

Decide what to boost, what to ditch.

Clone and edit links

Create links with different values quickly.

Clone existing link(s) and edit any parameter(s) or landing page(s).

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Release v1.7.83 on 9 June 2021

Single Sign On (SSO)

Save time and reduce the number of passwords you need to remember.

Login with Microsoft or Google.

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Release v1.7.83 on 9 June 2021

Landing page validation

We check your landing page exists, loads fast, has analytics and doesn’t redirect.

Never waste ad spend on a dodgy landing page again.

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Release v1.7.73 on 18 May 2021

Open API

Retrieve the data you need, in the format you want.

Automate your reports and processes with our API.

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Release v1.7.68 on 10 May 2021

Share links via email

The share button sends a note, csv attachment and guide.

Sharing links has never been so quick and easy.

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Release v1.7.68 on 29 Apr 2021

Input dates

Date picker inputs let you know when campaigns start and end.

Our choice of parameter inputs makes your data more accurate.

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Release v1.7.60 on 16 Apr 2021

Reduce dropdown errors

Make dropdown selections filter out invalid parameter combinations.

Admins can link parameters together to reduce errors and make campaign codes faster.

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Release v1.7.54 on 16 Apr 2021

Compare performance

View metrics next to each campaign link, see what’s working and what’s not.

Our integrations makes it even easier to access your Google or Adobe analytics data.

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Release v1.7.52 on 14 Mar 2021

Create multiple codes

Create 100’s of codes for large campaigns in seconds.

Our new multi journey allows you to paste lists and create combinations before selecting the codes you want.

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Release v1.7.36 on 2 Feb 2021

Bulk code uploads

Make Uplifter your single point of truth for all campaign tracking.

Upload and append historical campaign codes from other platforms via csv.

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Release v1.7.38 on 12 Feb 2021

User permissions

Protect your campaign taxonomy and data from mavericks.

Only admin can add new dropdown values and change the rules.

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Release v1.7.29 on 19 Jan 2021

Landing page control

Create campaign codes before you know the page URL.

You can now make landing pages optional.

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Release v1.7.30 on 19 Jan 2021

Validation options

Create accurate, clear, readable data.

Set rules to stop users typing spaces, bad characters or using uppercase.

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Release v1.7.29 on 19 Jan 2021

Meta data fields

Add notes and vanity URLS to campaign codes for future reference.

Setup meta data fields after your campaign parameters to share important information.

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Release v1.7.28 on 14 Jan 2021

Email alerts

Find and fix problems faster.

Get emails explaining unusual performance, causes and next actions by enabling email alerts on any metric.

Release v1.7.21 on 18 Dec 2020

Spot hidden anomalies

Find anomalies not visible by the naked eye.

Our AI anomaly detection trends every dimension variable to spot problems and opportunities – even when your KPI’s look flat.

Release v1.7.14 on 9 Dec 2020

Spot anomalies on unpredictable metrics

Find insights from highly volatile, low volume metrics using Standard Deviation anomaly detection.

Release v1.7.13 on 5 Dec 2020

Anomaly snapshots

Quickly find causes behind anomalies.

Hover over any unexplained anomaly to see the top 3 changing dimensions. Or explained anomaly to see insights and actions.

Release v1.7.12 on 4 Dec 2020

Uplifter was born out of Mezzo Labs, the UK’s largest independent web analytics agency.

Here at Mezzo Labs, we always dreamed of automating our difficult, time consuming, web analytics tasks – to deliver more value to our clients and to spend more time doing what we love.

Working closely with the Artificial Intelligence gurus at the University of Westminster, we built a suite of machine learning tools which automate campaign tracking, anomaly detection and insight creation.

We combined them into an online tool called Uplifter and now offer it to anyone who wants a greater return on investment from web analytics.

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