Best UTM Builder:
Error-free links every time
Get the whole team creating thousands of accurate campaign tracking links, fast.
No broken spreadsheets - just consistent, accurate UTM’s, short links and custom QR codes.
Loved by marketing and analytics teams at:
Data you can trust
URL redirects, spaces and special characters - they all destroy your campaign data.
Prevent user errors before they become a problem and get 100% trusted campaign data in Google Analytics or Adobe Analytics.
Uplifter can even spot problems with your data, while your campaign is live, increasing conversion rates and reducing budget waste.
“Uplifter forces users to create codes in a consistent format, every time.”
Custom UTM parameters
Get the Google Analytics or Adobe Analytics data you need by creating your own global UTM taxonomy.
Add custom UTM parameters for business units, products, geographies and more. Link them to existing UTMs or make your own from scratch with our UTM builder tool.
Choose between dropdowns, free text or date pickers for your parameters to get naming consistency.
Users can request new custom parameters in the dropdown, and admins can approve them, adding a layer of governance that improves data quality and management.
1000’s of links in seconds
Choose the best way to make accurate links, fast:
Multiple: Pick multiple UTMs and create an array with every combination.
Clone and edit: Copy an existing link, change UTM(s) and save as a new link.
Bulk import: Upload a CSV of links with UTMs, it checks them and flags any errors.
Email: Automatically replace links in any email with properly tracked UTMs.
“I just had to tell you how much easier Uplifter was compared with a spreadsheet”
Stop ad waste
Uplifter auto-corrects your links: replacing spaces with underscores, blocking special characters, moving page anchors.
Uplifter’s bot (which doesn’t inflate your page views) checks the landing page is live, fast, has analytics tags and doesn’t redirect.
Uplifter monitors all your campaign landing pages, every day, and instantly notifies you if any of them breaks or loads slowly.
“An intuitive new way to monitor marketing performance”
Track and report on all links in one place
See an audit trail of every link made, who created it, when it went live, and what results it generated.
Quickly identify which links are underperforming and fix the problem.
Move updated links around with APIs and integrations. Share lists of new links with colleagues and agencies.
Let users self-serve without mistakes
Two types of users (regular and admin) allow marketers and agencies self-serve campaign links.
Approval flow lets regular users request new dropdown values, which admins can approve or decline in one click.
Regular users can only edit, and get alerts for, their own links.
Admin users can control all the rules, edit all links and limit who has access.
Key features
Replace spaces to remove ugly %20 signs.
Enforce character limits to stop link truncation.
Block special characters to get readable, working links/tracking.
Custom parameters to segment links how you need.
Required or optional parameters to get the data you need.
Dropdown lists input fields to enforce uniform source/mediums.
Dropdown list approval flow to let users add new values easily.
Date input fields to add campaign start/end dates in your format.
Meta input fields to add notes like vanity URLs to links.
Different workspaces for different channels or brands.
User permissions to give users the right access, to the right people.
plus advanced ones
Dynamic parameters to only show utm_keyword if medium = PPC.
Branded short links increase clicks, track offline and clickthrough’s.
Custom QR codes track every online and offline touchpoint.
Landing page checker to check it loads, is fast and doesn’t redirect.
Landing page corrector add https://, fix page anchors and remove spaces.
Multiple link creator to create 100s of links fast.
Bulk CSV import to create 1000s of PPC links fast.
Learning module to teach everyone why/how to track like a pro.
LinkedIn certification to reward users who skill up on UTMs.
Advanced logic to meet any organisational need.
Missing feature? We probably have it. Talk to us >
Got a burning question? Try our FAQs >
Why us?
Enterprise-grade onboarding, training and support.
Integration support from analytics experts.
Simple UX designed for all, not just engineers.
Cookie-less (no JavaScript tag) solution, GDPR compliant.
Pricing which scales with your growth and value.
Rapid support from a great team - who really cares.
London, UK based - with worldwide support.
Only ⭐⭐⭐⭐⭐ reviews on Trustpilot >
Real people, real expertise, real support, real fast.
Switching is easy
Free to try, no credit card required.
Less than 5 minutes to setup.
Upload your existing UTM spreadsheet.
Free training and LinkedIn certificate.
Enterprise grade onboarding available.
“A must have for marketing teams”
“More transparency and cleaner data”
“The team is always eager to help and is quick with responses, providing clear guidance and training.”
