Bulk UTM generator for teams managing multiple campaign URLs
UTM Builder Tool
Get your marketing and analytics team creating thousands of accurate, marketing campaign tracking links quickly, with our campaign URL builder.
No broken spreadsheets - just consistent, accurate UTM parameters, branded short links and QR codes.
Loved by marketing and analytics teams at:
Why use our UTM Builder Software?
Error-free UTM codes
URL redirects, spaces and special characters - they all destroy your campaign data.
Prevent user errors before they become a problem and get 100% trusted campaign data in Google Analytics or Adobe Analytics.
Uplifter spots problems with your pages while your campaign is live, increasing conversion rates and reducing budget waste.
“Uplifter forces users to create links with UTMs in a consistent format, every time.”
We solve…
Mismatched cases
utm_medium=Email
utm_medium=email
No naming convention
utm_campaign=blackfriday25
utm_campaign=bf_2025
Variations & spelling
utm_source=fb
utm_source=facebook
Special characters
utm_term=$ale?
utm_term=tea&coffee
Custom UTM parameters
Get the Google Analytics or Adobe Analytics data you need by creating your own UTM taxonomy.
Add custom utm parameters for business units, products, geographies and more.
Link parameters into existing UTMs or add new parameters to further segment data.
Choose between dropdowns, free text, fixed text, macros or data pickers for each parameter, to get naming consistency.
Customise your UTM tracking governance
Users can request new dropdown values, which fires an email to admins to check, approve or reject.
Adding a layer of governance that improves data quality and management.
The requestee automatically gets an email when the requested dropdown is ready to use.
No waiting for the UTM spreadsheet to be updated.
Bulk UTM generator - 1000’s of links in seconds
Choose the best way to make accurate links, fast:
Pick multiple and create an array
Clone and edit an existing link
Bulk import uploading a CSV file
Email auto replace links before its sent
“I just had to tell you how much easier Uplifter was compared with a spreadsheet”
Automatic UTM correcting and updates
Uplifter auto-corrects utm parameters and campaign links: replacing spaces with underscores, blocking special characters, and moving page anchors.
Uplifter’s bot checks that the landing page is live, fast, has analytics tags and doesn’t redirect.
Uplifter monitors all your campaign landing pages, every day, and instantly notifies you if any of them break or load slowly.
“An intuitive new way to monitor marketing performance”
Audit and report on links in one place
See an audit trail of every link made, who created it, edited it, when it was made and its results.
Identify which links are underperforming and fix the problem.
Correct mistakes by editing landing pages and parameter values after the link has gone live.
Share links and QR codes easily with colleagues and agencies.
Our UTM builder tool features
Key features
Replace spaces remove ugly %20 signs
Enforce lowercase stop case sensitivity duplication
Enforce character limits stop link truncation
Block special characters readable, working links
Custom parameters granular segments and reports
Required/optional parameters get the data you need
Dropdown input fields enforce uniform values
Dropdown approval flow users request new values
Date input fields add campaign start and end dates
Meta input fields add notes or tags to links
Different workspaces for different channels or brands
User permissions give users the right access
Extra URL builder features
Dynamic parameters only show keyword if medium is PPC
Branded short links increase clicks and track offline
Branded QR codes track every offline touchpoint
Landing page checker to check it loads fast, no redirects
Landing page corrector remove spaces and fix anchor tags
Multiple link creator create an array of 100s of links fast
Bulk CSV import create 1000s of PPC links fast
Learning module teach everyone how to track like a pro
LinkedIn certification reward users who skill up on UTMs
Advanced logic meet any organisational need
Missing feature? We probably have it. Talk to us >
Got a burning question? Try our FAQs >
All-in-one link management software
UTM Builder >
Error-free links every time
URL Shortener >
Get more clicks with trusted links
QR Code Generator >
Track every touchpoint
Campaign Reports >
Get your whole team data-driven
Campaign ROI Planner >
Accurately estimate results
UTM builder integrations
Google Analytics
Adobe Analytics
LinkedIn Ads
Meta Ads
TikTok Ads
Looker Studio (Google Data Studio)
Microsoft Power BI
Okta
Monday.com
X Ads - Twitter Business
Salesforce ID
Salesforce Marketing Cloud
Salesforce Pardot
Oracle Eloqua
Google Ads
Microsoft Ads
Google Campaign Manager
Google Display & Video 360
Yahoo Advertising
And many more…
Why choose Uplifter's UTM generator?
Simple UX designed for all
Personal onboarding and training
Expert integration support
Cookie-less, no JavaScript tag
ISO 27001 UKAS certified
London UK, with worldwide support
Only ⭐⭐⭐⭐⭐ on Trustpilot >
Real people, expert support, fast
Switching is simple
14 day free trial
5 minutes to setup
Upload existing UTM spreadsheet
Free training with LinkedIn certificate
Enterprise onboarding available
“A must have for marketing teams”
“More transparency and cleaner data”
“The team is always eager to help and is quick with responses, providing clear guidance and training.”
UTM Builder Software and Tools FAQs
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Yes, we have a free UTM builder. But this is purely for building one link at a time. With the paid version of our software, you can generate utm codes in bulk, keep track of all of them and measure campaign performance with our analytics tools and reporting.
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Our software automatically uses UTM parameter best-practice naming conventions and taxonomy to help you create error-free UTM links for your digital marketing campaigns. Book a demo with us and we can show you how easy it is to measure the effectiveness of ad campaigns and various marketing channels with utm data.
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When building UTM links, you don’t need every possible parameter, but using the core five consistently will give you clean, actionable data in analytics platforms like GA4. These are:
utm_source
utm_medium
utm_campaign
utm_term
utm_content
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Building your URLs at scale can create data chaos, reporting errors and waste your time trying to analyse your marketing efforts. Using software means that your custom campaigns are error-free and are tracked in a unified platform. Spreadsheets are an error-prone way of keeping track of UTM links. For proper governance, you should use bespoke software like Uplifter.
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Using our software will mean that you don't have to think about making mistakes. Everything is purpose-built to ensure that no mistakes are made. When using a free UTM builder, you won't have your UTM tags tracked and stored logically. That's why we built our software to help.
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Yes. In fact, tracking social media campaign performance is one of the main reasons people use UTM tracking. You can also use UTM tracking for paid search campaigns too. UTM parameters have a very broad set of uses.