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Opinion

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Problems with old-fashioned UTM spreadsheets

Marketers are increasingly switching from UTM spreadsheets to alternatives like Link Management Platforms for various reasons…

What is the best Link Management Platform?

In this article we’ve compared Uplifter’s leading competitors, exploring their features and customer feedback, to help you find them perfect all-in-one campaign tracking solution…

UTMs

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What is a UTM builder?

Software which helps you create accurate, well-structured campaign / tracking links. These tracking links contain…

Are UTMs free?

Yes! Its free to add UTMs codes to marketing links and use Google Analytics to review the performance of each link…

What is UTM Content and how do I use it?

UTM Content is a small bit of code appended to the end of marketing links, designed to track what creative or asset the user clicked on…

What is UTM Campaign and how do I use it?

UTM Campaign is a small bit of code appended to the end of marketing links, designed to track what promotion the user clicked on and share it with Google Analytics…

Are UTM codes case senstive?

UTM (Urchin Tracking Module) codes are case sensitive. UTM codes help track website traffic by distinguishing one link from another …

What is UTM Medium and how do I use it?

UTM Medium is a small bit of code appended to the end of marketing links, designed to track where users came from and share it with Google Analytics / Ads…

What is UTM Source and how do I use it?

UTM Source is a small bit of code appended to the end of marketing links, designed to track where users came from and share it with Google Analytics / Ads…

What are Redirect Domains?

A redirect domain is memorable domain that then redirects to another landing page, which can contain a campaign code (UTMs) to track where users came from. They usually need to be setup on your CMS (Content management system).

How do I use campaign links for offline marketing?

Offline marketing campaigns do not have to be invisible to your analytics platform. They can be tracked using redirect domains, vanity URLs and QR codes.

What is the best practice for UTM management?

There are three over-riding principles to good UTM management: Good governance, Quality data, Easy-to-use data.

Why is it so critical to get UTM codes right?

UTM codes help you to answer:

What are the different UTM parameters?

There are five standard UTM parameters that Google Analytics recommends using:

Why do we need UTM codes?

UTM codes are like the synapses in a digital brain; little connections from your advertising to the Google Analytics on your website or in your mobile app, transferring data about the marketing that has made that visitor click through.

What are UTM codes?

A UTM is a small piece of tracking code that goes after your landing page URL, which tells your analytics platform where the user came from.

Short links

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Why should I use branded short links for all campaign links?

When running marketing campaigns, short links can be a great asset to have in your arsenal…

How do I use short links?

Short links require a paid Uplifter account to create. First create a free account…

When should I use short links?

We recommend using short links for ALL digital drive-to-web clickthrough activity. Why? For a number of reasons:

What are short links (vanity URLs)?

Short links allow you to create short, simple, memorable links, which build trust with your audience and increase clickthrough rates.

What are Redirect Domains?

QR codes

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When should I use a QR code?

QR codes provide a useful way of connecting offline marketing campaigns with an online journey…

What is a Dynamic QR code?

A Dynamic QR Code is a QR code that uses a short link that can be updated AFTER the QR code has been created.

What is a QR code?

A QR code is a two-dimensional barcode. It was invented in 1994 by the Japanese automotive company Denso Wave to hold a lot more information than a traditional one-dimensional barcode…