FOR ANALYTICS TEAMS:
Take control of your campaign data
Built by analysts, used by everyone. Uplifter makes it easy for your marketing team to create perfect UTM codes, short links, QR codes and campaign reports, themselves.
Our link management tool is loved by marketing and analytics teams at:
Data you can trust
URL redirects? Spaces? Special characters? Page anchors? They all destroy your campaign data.
Prevent user errors before they become a problem. Get 100% trusted campaign data in Google Analytics or Adobe Analytics.
Uplifter even spots problems while your campaign is live, increasing conversion rates and reducing budget waste.
Taxonomy you control
Ditch fragile UTM spreadsheets and give marketers a robust UTM Generator with the parameters you need.
Enforce your structure, authorise new values, validate each value, easily.
Need to get everyone on-side with a new taxonomy? Let our experts guide you through a taxonomy workshop.
Reports for everyone
Free up time serving low-level requests by giving marketers self-serve campaign reports. Easily generate error-free links with our integrated UTM generator and URL builder.
Stitch together data from onsite analytics, ad servers, email marketing and CRM, with our simple, one-click integrations. Count actual clickthroughs without using cookies and get the truth about ad performance.
Our link management tool makes campaign tracking and report management seamless and accessible to your whole team.
Let users self-serve without mistakes
Two types of users (regular and admin) allow marketers and agencies to self-serve campaign links, without the need for messy shared spreadsheets.
Approval flow lets regular users request new dropdown values, which admins can approve or decline in one click.
Regular users can only edit, and get alerts for, their own links.
Admin users can control all the rules, edit all links and limit who has access.
1000’s of links in seconds
Choose the best way to make accurate campaign links, fast:
Multiple: Pick multiple UTMs and create an array with every combination.
Clone and edit: Copy an existing link, change UTM(s) and save as a new link.
Bulk import: Upload a CSV of links with UTMs, it checks them all and flags any errors.
Email: Automatically replace links in any email with properly tracked UTMs.
What is a UTM? Urchin Tracking Module
All-in-one simplicity
UTM Builder >
Error-free campaign links every time
URL Shortener >
Get more clicks with trusted links
QR Code Generator >
Track every touchpoint
Campaign Dashboards >
Get your whole team data-driven
Key features
Replace spaces to remove ugly %20 signs.
Enforce lowercase to stop case sensitivity duplication.
Enforce character limits to stop link truncation.
Block special characters to get readable, working links/tracking.
Custom parameters to segment links how you need.
Required or optional parameters to get the data you need.
Dropdown lists input fields to enforce uniform source/mediums.
Dropdown list approval flow to let users add new values easily.
Date input fields to add campaign start/end dates in your format.
Meta input fields to add notes like vanity URLs to links.
Different workspaces for different channels or brands.
User permissions to give users the right access, to the right people.
plus advanced ones
Dynamic parameters to only show utm_keyword if medium = PPC.
Branded short links increase clicks, track offline and clickthrough’s.
Custom QR codes track every online and offline touchpoint.
Landing page checker to check it loads, is fast and doesn’t redirect.
Landing page corrector add https://, fix page anchors and remove spaces.
Multiple link creator to create 100s of links fast.
Bulk CSV import to create 1000s of PPC links fast.
Learning module to teach everyone why/how to track like a pro.
LinkedIn certification to reward users who skill up on UTMs.
Advanced logic to meet any organisational need.
Missing feature? We probably have it. Talk to us >
Got a burning question? Try our FAQs >
Why us?
Enterprise-grade onboarding, training and support.
Integration support from analytics experts.
Simple UX designed for all, not just engineers.
Cookie-less (no JavaScript tag) solution, GDPR compliant.
Pricing which scales with your growth and value.
Rapid support from a great team - who really cares.
London, UK based - with worldwide support.
Only ⭐⭐⭐⭐⭐ reviews on Trustpilot >
Real people, real expertise, real support, real fast.
Switching is easy
Free to try, no credit card required.
Less than 5 minutes to setup.
Upload your existing UTM spreadsheet.
Free training and LinkedIn certificate.
Enterprise grade onboarding available.
“A must have for marketing teams”
“More transparency and cleaner data”
“The team is always eager to help and is quick with responses, providing clear guidance and training.”
“It used to be hard to compare one campaign with another… But with Uplifter, our campaign analytics data is almost perfect.”
– Senior Digital Optimisation Manager