FOR ANALYTICS TEAMS:
Take control of campaign data
Built by analysts, loved by marketeers.
Uplifter’s link management tool makes it quick and easy for your marketing team to create perfect UTM codes, short links, QR codes and campaign reports, themselves.
loved by analytics teams at:
Data you can trust
URL redirects, spaces and special characters - they all destroy your campaign data.
Prevent user errors before they become a problem and get 100% trusted campaign data in Google Analytics or Adobe Analytics.
Uplifter can even spot problems with your data, while your campaign is live, increasing conversion rates and reducing budget waste.
We solve…
Missmatched cases
utm_medium=Email
utm_medium=email
No naming convention
utm_campaign=blackfriday25
utm_campaign=bf_2025
Variations & spelling
utm_source=fb
utm_source=facebook
Special characters
utm_term=$ale?
utm_term=tea&coffee
“Uplifter forces users to create links with UTMs in a consistent format, every time.”
Taxonomy you control
Ditch messy UTM spreadsheets and give your marketing team a robust UTM Generator with the parameters you need.
Enforce your structure, authorise new values, and validate each value, easily.
Need to get everyone on-side with a new taxonomy? Let our experts guide you through a taxonomy workshop.
Reports for everyone
Free up time serving low-level requests by giving marketers self-serve campaign reports. Easily generate error-free links with our integrated UTM generator and URL builder.
Stitch together data from onsite analytics, ad servers, email marketing and CRM, with our simple, one-click integrations. Count actual clickthroughs without using cookies and get the truth about ad performance.
Our link management platform makes campaign tracking and report management seamless and accessible to your whole team.
Let users self-serve without mistakes
Two types of users (regular and admin) allow marketers and agencies to self-serve campaign links, without the need for messy shared spreadsheets.
Approval flow lets regular users request new dropdown values, which admins can approve or decline in one click.
Regular users can only edit, and get alerts for, their own links.
Admin users can control all the rules, edit all links and limit who has access.
1000’s of links in seconds
Choose the best way to make accurate links, fast:
Pick multiple and create an array
Clone and edit an existing link
Bulk import by uploading a CSV
Email auto replace all links before it’s sent
“I just had to tell you how much easier Uplifter was compared with a spreadsheet”
All-in-one simplicity
Campaign ROI Planner >
Accurately estimate key results
UTM Builder >
Error-free campaign links every time
URL Shortener >
Get more clicks with trusted links
QR Code Generator >
Track every touchpoint
Campaign Reports >
Get your whole team data-driven
Key features
Replace spaces remove ugly %20 signs
Enforce lowercase stop case sensitivity duplication
Enforce character limits stop link truncation
Block special characters readable, working links
Custom parameters granular segments and reports
Required/optional parameters get the data you need
Dropdown input fields enforce uniform values
Dropdown approval flow users request new values
Date input fields add campaign start and end dates
Meta input fields add notes or tags to links
Different workspaces for different channels or brands
User permissions give users the right access
plus advanced ones
Dynamic parameters only show keyword if medium is PPC
Branded short links increase clicks and track offline
Branded QR codes track every offline touchpoint
Landing page checker to check it loads fast, no redirects
Landing page corrector remove spaces and fix anchor tags
Multiple link creator create an array of 100s of links fast
Bulk CSV import create 1000s of PPC links fast
Learning module teach everyone how to track like a pro
LinkedIn certification reward users who skill up on UTMs
Advanced logic meet any organisational need
Missing feature? We probably have it. Talk to us >
Got a burning question? Try our FAQs >
Why us?
Simple UX designed for all
Personal onboarding and training
Expert integration support
Cookie-less, no JavaScript tag
ISO 27001 UKAS certified
London UK based, worldwide support
Only ⭐⭐⭐⭐⭐ on Trustpilot >
Real people, expertise, support, fast.
Switching is simple
14 day free trial
5 minutes to setup
Upload existing UTM spreadsheet
Free training with LinkedIn certificate
Enterprise onboarding available
“A must have for marketing teams”
“More transparency and cleaner data”
“The team is always eager to help and is quick with responses, providing clear guidance and training.”
“It used to be hard to compare one campaign with another… But with Uplifter, our campaign analytics data is almost perfect.”
– Senior Digital Optimisation Manager