Privacy Statement

Purpose:

Uplifter Ltd understands that your privacy is important to you and that you care about how your personal data is used.

We respect and value the privacy of all of suppliers, employees and customers and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

What does this statement cover?

This Privacy Statement explains how we use your personal data: how it is collected, how it is held, and how it is processed. It also explains your rights under the law relating to your personal data. This Privacy Statement should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details below.

What is personal data?

Personal data is any information that relates to an identified or identifiable living individual. Different pieces of information, which collected together can lead to the identification of a particular person, also constitute personal data. Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as social media handles, IP addresses and other online identifiers.

The personal data that we use is set out below in this Statement.

What are my rights?

Under the GDPR, you have the following rights, which we will always work to uphold:

  • The right to be informed about our collection and reuse of your personal data.

  • The right to access the personal data we hold about you. Part 10 will tell you how to do this.

  • The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete.

  • The right to be forgotten, i.e. the right to ask us to delete/dispose of any of your personal data that we have.

  • The right to restrict/prevent the processing of your personal data.

  • ·The right to object to us using your personal data for a particular purpose or purposes.

  • The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract. You can ask us for a copy of that personal data to re-use with another service or business in many cases.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided below. Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau. If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office.

What personal data do we collect?

We may collect some or all of the following personal data (this may vary according to your relationship with us):

  • Name

  • Address

  • Business Name

  • Email Address

  • Telephone Numbers

  • Job Title

  • Social Media Handles

  • Payment Information

  • Photographs

  • Qualifications

How do we use your personal data?

Under the GDPR, we must always have a lawful basis for using personal data. This may be because the data is necessary for our performance of a contract with you, because you have consented to our use of your personal data, or because it is in our legitimate business interests to use it.

Your personal data may be used for one of the following purposes:

  • Supplying our products and services to you. Your personal details are required in order for us to enter into a contract with you.

  • Communicating with you. This may include responding to emails or calls from you (you may unsubscribe or opt-out at any time by contacting data@uplifter.ai).

  • With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email with information and news on our products and services. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the GDPR and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out.

How long will you keep my personal data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.

How and where do you store or transfer my personal data?

We will only store or transfer your personal data within either the UK or European Economic Area (the “EEA”). The EEA consists of all EU member states, plus Norway, Iceland, and Liechtenstein.

This means that your personal data will be fully protected under the GDPR or to equivalent standards by law.

If we have a business reason to transfer your data to a third party or group company based in the USA, we will advise you in advance. This transfer may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar levels of data protection to those in Europe.

More information is available from the European Commission.

Please contact us using the details below for further information about the particular data protection mechanism used by us when transferring your personal data to a third country.

What 3rd parties process my data and why?

Payment processing: Paddle

We use Paddle to take payments, issue refunds and manage subscriptions, when customers upgrade to a paid Uplifter plan.

Our order process is conducted by our online reseller Paddle.com. Paddle.com is the Merchant of Record for all our orders. Paddle provides all customer service inquiries and handles returns.

We don’t have direct access to any of your payment details. All the information that Paddle shares with us is your country, email address, the last four digits of your credit card number, and your transactions history.

You can learn more about Paddle’s privacy policy here: https://www.paddle.com/legal/gdpr

Customer Relationship Management: Pipedrive

We use Pipedrive process and respond to messages, demo requests, newsletter, mail, and feedback from existing and prospective partners / customers as quickly as possible, we use the CRM system, Pipedrive, which assumes the role of a data processor.

Pipedrive is a private limited company established under the laws of the Republic of Estonia, with the address Paldiski mnt 80, Tallinn, 10617, Estonia. The company is registered in the Estonian Commercial Register under reference number 11958539, and a subsidiary of Pipedrive US. For this purpose, we have entered into a contract with Pipedrive using so-called standard contractual clauses, in which Pipedrive undertakes to process User Data only following our instructions and to comply with the EU level of data protection.

You can learn more about Pipedrive’s privacy policy here: https://www.pipedrive.com/en/privacy

Customer Relationship Management: Zendesk

We use the ticketing system, Zendesk, a customer service platform of Zendesk Inc., 989 Market Street #300, San Francisco, CA 94102, to process customer enquiries. To this end, essential data such as first name, surname, postal address, phone number, email address, are collected on our website, in order to be able to respond to your need for information. Zendesk is a certified participant in the “Privacy Shield Framework” and therefore fulfils the requirements for lawful contract data processing.

You can learn more about Zendesk privacy policy here: https://www.zendesk.de/company/customers-partners/privacy-policy/

Analytics: Microsoft Clarity

We use Microsoft Clarity and Microsoft Advertising to help us understand how you use and interact with our website which helps us improve our product. This platform provides behavioural metrics, heatmaps and session replay. Website usage data is captured using first- and third-party cookies and other tracking technologies.

Additionally, we use this information to determine the popularity of our different features of our product, to understand how to improve its usability, and to identify fraud and misuse of our platform. For more information about how Microsoft collects and uses your data, visit the Microsoft Privacy  Statement: https://privacy.microsoft.com/en-GB/privacystatement

Analytics: Google Analytics 4

We use Google Analytics 4 to collect clickstream data. We need this data to understand how you use our website so we can improve its design and functionality. We also need the data to get the most out of our marketing campaigns.

Google doesn't collect Personally Identifiable Information (PII) When collecting data, Google Analytics 4 does not log or store IP addresses. Google Analytics drops any IP addresses that it might collect from EU users before logging that data via EU domains and servers.

Google Analytics does provide coarse geo-location data by deriving the following metadata from IP addresses: City (and the derived latitude, and longitude of the city), Continent, Country, Region, Subcontinent (and ID-based counterparts). For EU-based traffic, IP-address data is used solely for geo-location data derivation before being immediately discarded. It is not logged, accessible, or used for any additional use cases.

When Google Analytics collects measurement data, all IP lookups are performed on EU-based servers before forwarding traffic to Analytics servers for processing. You can learn more about Googles privacy policy here: https://policies.google.com/privacy

Do you share my personal data?

We will not share any of your personal data with any other third parties for any purposes, subject to one important exception.  

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

How can I access my personal data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a Subject Access Request. All subject access requests should be made in writing and sent to the email  address shown below.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it.

Normally, we aim to provide a complete response, including a copy of your personal data within that time.

In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request.

You will be kept fully informed of our progress.

How do I contact you?

To contact us about anything to do with your personal data and data protection, including to make a Subject Access Request, please use the following details:

Email: data@uplifter.ai

Telephone:  +44 330 323 0685

Changes to this Privacy Statement:

We may change this Privacy Statement from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.