How Uplifter Can Track Link Clicks Without Cookies

Are you frustrated by lost cookie tracking data? Uplifter's innovative short links don’t rely on cookie tracking, giving you a reliable way to track clickthroughs and gain valuable campaign insights – even if users block cookies. With Uplifter, you get accurate data with GDPR compliance – all in a user-friendly platform built for marketers by marketers.

Take control of your marketing data and get started with Uplifter today!

What issues do marketers have with tracking cookies?

Typically, analysts rely on an event occurring on a page to log a user's visit or interaction with a website.

They achieve this by adding a snippet of code to the page, which notifies their server when the event occurs. They utilise cookies, small pieces of data stored in the user's browser, to distinguish between different visitors to a site.

The European Union and some governments have deemed this process unethical because it previously occurred without the user's explicit consent.

Users were being identified as individuals for targeted advertising purposes, and there was no option to opt-out. This led to the requirement for website cookie banners, which asked for users' explicit consent to track their activity through cookies.

However, providing users with this option to opt-out means that analysts lose valuable consumer data and this impacts marketers ability to develop data-driven insights. 

How do Uplifter’s short links help?

Sometimes our initial interaction with a website’s cookie policy can be off-putting, resulting in declined cookie tracking.

Uplifter's short links don’t rely on cookies; instead, they allow users to simply count the number of times the link has been clicked. Whenever a user clicks the link, the redirection service updates the click count.

The data collected is aggregated, allowing us to assess the overall performance of the campaign. Uplifter is also able to tell if the link was from a bot, and removes this from the aggregate count.

All Uplifter links are also tagged with UTM values following the specific company taxonomy chosen. This enables marketers to obtain a complete and accurate overview of their campaign, even if users block cookies.

In some cases, Uplifter's click metrics have been higher than the analytics metrics report, resulting in a more accurate assessment of campaign performance.

Why is Uplifter the best Link Management Platform for Marketing Analytics?

• Uplifter's links consistently include campaign tracking data. Even if users reject cookies, so you can still access insights into the campaign's performance.

• The redirect location for short links can be changed mid-campaign. If issues arise with the landing page, the link can be modified without losing the click count. 

• Using an aggregate count removes a lot of the problems with storing/processing personal data because the user can't be identified, making this tracking compliant with GDPR standards.