When should I use a QR code?

QR codes provide a useful way of connecting offline marketing campaigns with an online journey, giving your audience instant access to more info about your products and services. The COVID-19 pandemic, especially, was a reason for QR codes receiving more attention, with the introduction of contactless menus, contact tracing, and touch free payments. 

Marketing using QR codes

Many marketing campaigns have relied heavily on QR codes. For example, in the summer of 2023, Pepsi, in collaboration with Bad Bunny, released limited edition bottles containing QR codes that gave consumers 3 months of free access to Apple Music in an effort to increase traffic to Pepsi’s website, increase sales, and boost engagement. Brands such as Coca-Cola, Lays, and Dove have also utilised QR codes to optimise their marketing strategies. 

QR codes can be used in any setting where users have the ability (and incentive) to scan the QR image to access a webpage, on posters, on exhibition stands, on printed collateral, even in TV broadcasts. 

This means it needs to be large, clear, accessible and in a place with internet access (preferably cellular / mobile phone signal) but at least WiFi. They are less useful on underground metros where it is difficult to access the Internet.