What are Redirect Domains?
A redirect domain is memorable domain that then redirects to another landing page, which can contain a campaign code (UTMs) to track where users came from. They usually need to be setup on your CMS (Content management system).
Example:
A printed flyer handed out in London could use LondonCoffee.com as the URL for more info, but it redirects to coffee-chain.com/promo?utm_source=london&utm_medium=flyer
A printed flyer handed out in Manchester could use ManchesterCoffee.com, which redirects to coffee-chain.com/promo?utm_source= manchester&utm_medium=flyer
Advantages:
If you have access to your CMS, it can be a quick way to add tracking, by giving out different domains linked to one campaign page.
Disadvantages:
Requires access to your CMS, which can be slow / difficult implement in a large organisation.
Redirects on top of each other can cause rooting issues, cause visitors to go into a redirect loop or/and strip of campaign tracking - for this reason, we prefer short links.
