When should I use short links?
We recommend using short links for ALL digital drive-to-web clickthrough activity. Online and offline.
Why? For a number of reasons:
They are short so much easier to paste into your various digital marketing platforms or offline ads
Short links are way more memorable for users than long links, great for offline ads
They give a very accurate count of “actual clickthroughs” - which is not possible using cookie-based analytics (you will need Uplifter to do this)
Mistakes in the UTM code can be corrected after the short link has been deployed (you will need Uplifter to do this)
Note: In Google Analytics, you will see no evidence that a short link has been used - you will only see the full UTM code.
