Automating Adobe Analytics CIDs
A major global commercial bank used Uplifter to manage its Adobe Analytics CID tracking codes across their teams.
Executive summary
Situation
A major global commercial bank was struggling to manage its Adobe Campaign IDs (CIDs). The process was manual and highly error-prone.
The problem
Using Excel to create one campaign link could easily take 30 minutes.
The process was manual and highly error-prone.
The impact
Mistakes were easily made, many links weren’t tracked at all, and valuable data was not collected.
Marketers then wasted time copying spreadsheets of CIDs and uploading them to Adobe Analytics.
Analysts would waste hours trying to find missing data that didn’t exist.
Campaign managers were unable to make data-driven decisions.
The solution
Marketing and agency staff use Uplifter to create consistent CIDs across all campaigns globally.
Uplifter uploads the latest CIDs to Adobe Analytics – this process is automated and error-free.
Outcomes
Marketers can self-serve error-free CIDs, short links, QR codes and reports.
Agencies can create their own links without bothering the client’s marketing team. Campaigns can go live quicker and be more responsive to changes.
All marketing campaign activity is now correctly tracked, across every channel.
Time taken to create a CID has dropped from 30 minutes to less than 60 seconds.
Analysts have saved hours uploading CID tables to Adobe Analytics and can focus on higher value activities.
Better quality data has led to more insightful campaign reporting and attribution. Acquisition managers can finally compare and improve performance.
