Analytics made simple - blog
What is the best practice for UTM management?
There are three over-riding principles to good UTM management: Good governance, Quality data, Easy-to-use data.
What do UTM codes help us answer?
If these links have errors in them, you won't be able to produce a simple campaign report, let alone be able to figure out attribution.
What are the different UTM parameters?
There are five standard UTM parameters that Google Analytics recommends using:
Why do we need UTM codes?
UTM codes are like the synapses in a digital brain; little connections from your advertising to the Google Analytics on your website or in your mobile app, transferring data about the marketing that has made that visitor click through.
What are UTM codes?
A UTM is a small piece of tracking code that goes after your landing page URL, which tells your analytics platform where the user came from.