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How UTM tracking works for HubSpot marketing emails
Find out everything you need to know about Hubspot marketing emails and UTM tracking. Setup, best practices and troubleshooting.
How to get Hubspot first & latest touch UTM attribution
Learn how to setup first and latest touch UTM attribution in Hubspot and how custom UTM attribution differs from Hubspot's native tracking.
How to view UTM data in Hubspot reports
Learn how to report on UTM data within Hubspot. Discover which reports work best and how to troubleshot your reporting.
How to create and track UTM parameters in HubSpot
Read our full guide to creating and tracking UTM parameters in Hubspot, including setup and troubleshooting tips.
The best UTM spreadsheet templates
Discover the best Google Sheet and Excel spreadsheet templates to build UTM parameters and keep track of them.
A guide to UTM naming conventions
Find out how to structure your campaign links with a proper UTM naming convention and achieve error-free data!
How to use deep links to pass UTM data into apps
Deep links connect a piece of marketing like an ad or an email CTA to a specific place in your mobile app. But it’s hard to get the UTM data passed through that journey. This is how Uplifter manages the process.
What is a UTM builder?
Software which helps you create accurate, well-structured campaign / tracking links. These tracking links contain…
Are UTMs free?
Yes! Its free to add UTMs codes to marketing links and use Google Analytics to review the performance of each link…
What is UTM Content and how do I use it?
UTM Content is a small bit of code appended to the end of marketing links, designed to track what creative or asset the user clicked on…
What is UTM Campaign and how do I use it?
UTM Campaign is a small bit of code appended to the end of marketing links, designed to track what promotion the user clicked on and share it with Google Analytics…
Are UTM codes case senstive?
UTM (Urchin Tracking Module) codes are case sensitive. UTM codes help track website traffic by distinguishing one link from another …
What is UTM Medium and how do I use it?
UTM Medium is a small bit of code appended to the end of marketing links, designed to track where users came from and share it with Google Analytics / Ads…
What is UTM Source and how do I use it?
UTM Source is a small bit of code appended to the end of marketing links, designed to track where users came from and share it with Google Analytics / Ads…
What are Redirect Domains?
A redirect domain is memorable domain that then redirects to another landing page, which can contain a campaign code (UTMs) to track where users came from. They usually need to be setup on your CMS (Content management system).
How do I use trackable links for offline marketing?
Offline marketing campaigns do not have to be invisible to your analytics platform. They can be tracked using redirect domains, vanity URLs and QR codes.
UTM best practices for management, governance and taxonomy
There are three over-riding principles to good UTM management: Good governance, Quality data, Easy-to-use data.
What are the different UTM parameters?
There are five standard UTM parameters that Google Analytics recommends using:
Why do we need UTM codes?
UTM codes are like the synapses in a digital brain; little connections from your advertising to the Google Analytics on your website or in your mobile app, transferring data about the marketing that has made that visitor click through.