Best UTM Builder:
Error-free links every time
Get the whole team creating thousands of accurate campaign tracking links, fast.
No broken spreadsheets - just consistent, accurate UTM’s, short links and custom QR codes.
Loved by marketing and analytics teams at:
Data you can trust
URL redirects, spaces and special characters - they all destroy your campaign data.
Prevent user errors before they become a problem and get 100% trusted campaign data in Google Analytics or Adobe Analytics.
Uplifter can even spot problems with your data, while your campaign is live, increasing conversion rates and reducing budget waste.
“Uplifter forces users to create codes in a consistent format, every time.”
Custom UTM parameters
Get the Google Analytics or Adobe Analytics data you need by creating your dream global UTM taxonomy.
Add custom parameters for business units, products, geographies and more. Link them to existing UTMs or make your own with our UTM builder tool.
Choose between dropdowns, free text or date pickers for your parameters to get naming consistency.
Control dropdowns
Users can request new dropdown values, which fires an email to admins to check, approve or reject.
Adding a layer of governance that improves data quality and management.
The requestee automatically gets an email when the requested dropdown is ready to use.
No waiting for the UTM spreadsheet to be updated.
1000’s links in seconds
Choose the best way to make accurate links, fast:
Multiple Pick multiple UTMs and create an array
Clone and edit Copy an existing link and change
Bulk import Upload a CSV of links with UTMs
Email Automatically replace links in any email
“I just had to tell you how much easier Uplifter was compared with a spreadsheet”
Stop ad waste
Uplifter auto-corrects your links: replacing spaces with underscores, blocking special characters, moving page anchors.
Uplifter’s bot (which doesn’t inflate your page views) checks the landing page is live, fast, has analytics tags and doesn’t redirect.
Uplifter monitors all your campaign landing pages, every day, and instantly notifies you if any of them breaks or loads slowly.
“An intuitive new way to monitor marketing performance”
Track and report on all links in one place
See an audit trail of every link made, who created it, when it went live, and what results it generated.
Quickly identify which links are underperforming and fix the problem.
Move updated links around with APIs and integrations. Share lists of new links with colleagues and agencies.
Let users self-serve without mistakes
Two types of users (regular and admin) allow marketers and agencies self-serve campaign links.
Approval flow lets regular users request new dropdown values, which admins can approve or decline in one click.
Regular users can only edit, and get alerts for, their own links.
Admin users can control all the rules, edit all links and limit who has access.
Key features
Replace spaces remove ugly %20 signs
Enforce character limits stop link truncation
Block special characters readable, working links
Custom parameters segment links how you need
Required/optional parameters get the data you need
Dropdown input fields enforce uniform values
Dropdown approval flow users request new values
Date input fields add campaign start and end dates
Meta input fields to add notes or tags to links
Different workspaces for different channels or brands
User permissions give users the right access
plus advanced ones
Dynamic parameters only show keyword if medium = PPC
Branded short links increase clicks and track offline
Branded QR codes track every offline touchpoint
Landing page checker to check it loads fast, no redirects
Landing page corrector fix anchor tags and remove spaces
Multiple link creator create an array of 100s of links fast
Bulk CSV import create 1000s of PPC links fast
Learning module teach everyone how to track like a pro
LinkedIn certification reward users who skill up on UTMs
Advanced logic meet any organisational need
Missing feature? We probably have it. Talk to us >
Got a burning question? Try our FAQs >
Why us?
Personal onboarding, training and support
Integration support from analytics experts.
Simple UX designed for all, not engineers
Cookie-less, no JavaScript tag, GDPR compliant
Pricing which scales with your growth
Rapid support from a team who really cares
London, UK based - with worldwide support
Only ⭐⭐⭐⭐⭐ reviews on Trustpilot >
Real people, expertise, support, fast.
Switching is easy
Free to try, 30-day money back guarantee
Less than 5 minutes to setup
Upload existing UTM spreadsheets
Free training and LinkedIn certificate
Enterprise grade onboarding available
“A must have for marketing teams”
“More transparency and cleaner data”
“The team is always eager to help and is quick with responses, providing clear guidance and training.”
