Are UTM codes case senstive?
UTM (Urchin Tracking Module) codes are case sensitive. UTM codes help track website traffic by distinguishing one link from another and attributing visits, page views, and other website activities to specific campaigns.
UTM codes consist of several parameters including a campaign source, campaign medium, campaign name, campaign term and campaign content. All of these components must be used in the correct letter case in order for the code to work correctly. Using different cases for any of the components may create separate links that won't track properly.
For example, a link using "google" as the source would be tracked differently than a link using "Google" as the source.
To avoid different cases in your analytics platform, we always recommend lowercasing all values when creating UTMs.
If you're manually creating your own UTM codes, it's important to pay close attention to the capitalization of each component when entering them into your analytics software. If you're not sure how to correctly enter a particular UTM code or want an easier way to generate your own, you can use an online tool such as our Free UTM Builder or Uplifter
By paying attention to capitalization when using UTM codes, you can ensure that your tracking data is accurate and your website activities are attributed correctly.
