How do I use campaign links for offline marketing?

It is essential to track offline marketing campaigns. According to the Arbitron National In-Car study, 71% of drivers consciously look at billboards and out of these drivers, 28% actually remember a website.

Offline marketing campaigns do not have to be invisible to your analytics platform. They can be tracked using redirect domains, vanity URLs and QR codes. These will help you compare offline marketing efforts, to see which ones bring the most engaged traffic to your website.

Organisations can print easily recognisable and memorable short links onto billboards, posters, and other offline advertisements so consumers find it easy to enter the URL into their browser and reach the website.

Once the short link redirects them to the webpage, the campaign tracker will count it as a click, thus allowing marketers to track the success of the campaign. You can now use Uplifter’s free URL Shortener to create short links tracking your campaigns.

Similarly, QR codes can be printed onto offline advertisements, allowing consumers easy and quick access to any information, products or services the organisation seeks to advertise.

Uplifter also offers a comprehensive Link Management Platform which, in addition to enabling the creation of short links, also enables users to generate QR codes, build error-free UTM links, track campaigns, and download shareable reports.