What are Redirect Domains?
A redirect domain is memorable domain that then redirects to another landing page, which can contain a campaign code (UTMs) to track where users came from. They usually need to be setup on your CMS (Content management system).
Example:
A printed flyer handed out in London could use LondonCoffee.com as the URL for more info, but it redirects to coffee-chain.com/promo?utm_source=london&utm_medium=flyer
A printed flyer handed out in Manchester could use ManchesterCoffee.com, which redirects to coffee-chain.com/promo?utm_source= manchester&utm_medium=flyer
Advantages:
If you have access to your CMS, it can be a quick way to add tracking, by giving out different domains linked to one campaign page.
Disadvantages:
Requires access to your CMS, which can be slow / difficult implement in a large organisation.
Redirects on top of each other can cause rooting issues, cause visitors to go into a redirect loop or/and strip off UTM parameters and thus, campaign tracking - for this reason, we prefer short links.
If you are using Uplifter’s Link Management Platform, it will check links and warn you if the links you have created already contain redirects. This way, you can prevent UTMs from getting stripped off.
