When should I use short links?
We recommend using short links for ALL digital drive-to-web clickthrough activity. Online and offline.
Why? For a number of reasons:
They are short so much easier to paste into your various digital marketing platforms or offline ads. Websites like Twitter have a character limit which full URLs sometimes cannot fit into. Short links take care of that problem.
Short links are way more memorable for users than long links, which makes them great for offline ads. Short links only consist of important information from the links, which allows users to identify what content the link contains.
They give a very accurate count of “actual clickthroughs” - which is not possible using cookie-based analytics (you will need Uplifter to do this)
Mistakes in the UTM code can be corrected after the short link has been deployed (you will need Uplifter to do this)
They contain built-in tracking and analytics features important for understanding the efficacy of marketing campaigns. Short links help determine the number of clicks a link has received, how users engage with the content the link contains, users’ geographical locations, in addition to other insights.
Note: In Google Analytics, you will see no evidence that a short link has been used - you will only see the full UTM code.
