Why should I use branded short links for all campaign links?
When running marketing campaigns, short links can be a great asset to have in your arsenal. They help improve brand recognition and reduce confusion by condensing long and unwieldy URLs into simpler and shorter ones. They also let you track and compare marketing activity when users don't accept cookies. Here are the main benefits of using short links for all of your campaign links.
Increased click-through rates: Studies show that people are more likely to click on shorter, more easily identifiable URLs. As a result, using short links can help increase your click-through rate significantly compared to long URLs.
Easier to share: Short links are easier to remember, type, or share with others than long URLs. This is especially helpful when sharing on social media platforms like Twitter, where character count matters greatly. With a short link you’re able to include a message along with it rather than taking up valuable characters with a lengthy URL.
Trackability & Analytics: Shortened URLs are often used as part of tracking campaigns as they make it easier to keep track of clicks and impressions coming from specific sources like an email newsletter or a specific website. This allows you to gather valuable data that will help you optimize your campaigns and gain insight into user behaviour patterns.
Using a short link tool with UTMs, like Uplifter - will let you count and compare short link clickthrough's, even when users haven't accepted cookies. This works by counting how many browsers have clicked on the short link and been redirect to the long link with UTMs, before your analytics tag has (or hasn't) fired. This is a great metric to compare all marketing activity to your website, without having to rely on agency or ad platform reports.
