Analytics made simple - blog
What are Redirect Domains?
A redirect domain is memorable domain that then redirects to another landing page, which can contain a campaign code (UTMs) to track where users came from. They usually need to be setup on your CMS (Content management system).
How do I use trackable links for offline marketing?
Offline marketing campaigns do not have to be invisible to your analytics platform. They can be tracked using redirect domains, vanity URLs and QR codes.
UTM best practices for management, governance and taxonomy
There are three over-riding principles to good UTM management: Good governance, Quality data, Easy-to-use data.
What do UTM codes help us answer?
If these links have errors in them, you won't be able to produce a simple campaign report, let alone be able to figure out attribution.
What are the different UTM parameters?
There are five standard UTM parameters that Google Analytics recommends using:
Why do we need UTM codes?
UTM codes are like the synapses in a digital brain; little connections from your advertising to the Google Analytics on your website or in your mobile app, transferring data about the marketing that has made that visitor click through.
