Analytics made simple - blog
What is UTM Source and how do I use it?
UTM Source is a small bit of code appended to the end of marketing links, designed to track where users came from and share it with Google Analytics / Ads…
How and when should I use a QR code?
QR codes provide a useful way of connecting offline marketing campaigns with an online journey…
What is a Dynamic QR code?
A Dynamic QR Code is a QR code that uses a short link that can be updated AFTER the QR code has been created.
What is a QR code?
A QR code is a two-dimensional barcode. It was invented in 1994 by the Japanese automotive company Denso Wave to hold a lot more information than a traditional one-dimensional barcode…
How do I use short links?
Short links require a paid Uplifter account to create. First create a free account…
When should I use short links?
We recommend using short links for ALL digital drive-to-web clickthrough activity. Why? For a number of reasons:
What are short links (vanity URLs)?
Short links allow you to create short, simple, memorable links, which build trust with your audience and increase clickthrough rates.
What are Redirect Domains?
A redirect domain is memorable domain that then redirects to another landing page, which can contain a campaign code (UTMs) to track where users came from. They usually need to be setup on your CMS (Content management system).
How do I use trackable links for offline marketing?
Offline marketing campaigns do not have to be invisible to your analytics platform. They can be tracked using redirect domains, vanity URLs and QR codes.
UTM best practices for management, governance and taxonomy
There are three over-riding principles to good UTM management: Good governance, Quality data, Easy-to-use data.
What do UTM codes help us answer?
If these links have errors in them, you won't be able to produce a simple campaign report, let alone be able to figure out attribution.
What are the different UTM parameters?
There are five standard UTM parameters that Google Analytics recommends using:
Why do we need UTM codes?
UTM codes are like the synapses in a digital brain; little connections from your advertising to the Google Analytics on your website or in your mobile app, transferring data about the marketing that has made that visitor click through.
