Analytics made simple - blog
Why your media agency shouldn’t control your UTM tracking
Because media agencies often create and launch paid campaigns, it can feel convenient to let them manage UTM tracking too. However, this creates risk. UTM tracking is not just a media execution task. It is a data governance issue - and the marketing analytics team should retain control.
Which special characters cause problems in UTM strings?
Learn which special or reserved characters cause UTM strings to break or malfunction.
What are the alternatives to Google’s Campaign URL Builder?
Compare Google’s Campaign URL Builder with an enterprise link management platform like Uplifter. Discover which platform best fits your marketing team's needs for campaign data governance and reporting.
How UTM tracking works for HubSpot marketing emails
Find out everything you need to know about Hubspot marketing emails and UTM tracking. Setup, best practices and troubleshooting.
How to get Hubspot first & latest touch UTM attribution
Learn how to setup first and latest touch UTM attribution in Hubspot and how custom UTM attribution differs from Hubspot's native tracking.
How to view UTM data in Hubspot reports
Learn how to report on UTM data within Hubspot. Discover which reports work best and how to troubleshot your reporting.
How to create and track UTM parameters in HubSpot
Read our full guide to creating and tracking UTM parameters in Hubspot, including setup and troubleshooting tips.
Why are there discrepancies in my marketing data?
20 marketing professionals discuss data discrepancies that have affected them and how they overcame them.
The best UTM spreadsheet templates
Discover the best Google Sheet and Excel spreadsheet templates to build UTM parameters and keep track of them.
A guide to UTM naming conventions
Find out how to structure your campaign links with a proper UTM naming convention and achieve error-free data!
A complete guide to campaign links
Campaign links are essential to track and assess the performance of your marketing campaigns. Learn how to master them in our guide.
How to use deep links to pass UTM data into apps
Deep links connect a piece of marketing like an ad or an email CTA to a specific place in your mobile app. But it’s hard to get the UTM data passed through that journey. This is how Uplifter manages the process.
Problems with old-fashioned UTM spreadsheets
Marketers are increasingly switching from UTM spreadsheets to alternatives like Link Management Platforms for various reasons…
What is the best Link Management Platform?
In this article we’ve compared Uplifter’s leading competitors, exploring their features and customer feedback, to help you find them perfect all-in-one campaign tracking solution…
How Uplifter can track link clicks without cookies
Are you frustrated by lost cookie tracking data? Uplifter's innovative short links don’t rely on cookie tracking, giving you a reliable way to track clickthroughs and gain valuable campaign insights…
What is a UTM builder?
Software which helps you create accurate, well-structured campaign / tracking links. These tracking links contain…
Are UTMs free?
Yes! Its free to add UTMs codes to marketing links and use Google Analytics to review the performance of each link…
What is UTM Content and how do I use it?
UTM Content is a small bit of code appended to the end of marketing links, designed to track what creative or asset the user clicked on…
What is UTM Term and how do I use it?
UTM Term is a small bit of code appended to the end of marketing links, designed to track what paid search terms, phrases or categories…
What is UTM Campaign and how do I use it?
UTM Campaign is a small bit of code appended to the end of marketing links, designed to track what promotion the user clicked on and share it with Google Analytics…